Smart Humans: SafeGraph's Auren Hoffman

"I've never hit a home run; my success comes from consistently hitting singles." - Auren Hoffman

Takeaways

  • Flex Capital focuses on seed investments and tax-advantaged special investments, with a particular interest in data companies.
  • Being an operator can make you a better investor, but being an investor may not necessarily make you a better operator.
  • Alternative assets, such as real estate, private credit, art, collectibles, venture, pre-IPO, and crypto, should align with one's interests and areas of expertise.
  • Consistently hitting singles can lead to success in business and investing.
  • AI is both a gift and an existential threat to data companies, and its impact can be both positive and negative.

Auren Hoffman is CEO of SafeGraph. SafeGraph is a geospatial data company focused on understanding physical places. He is also GP of Flex Capital. He is the former CEO and cofounder of LiveRamp (NYSE: RAMP) -- the largest middleware provider in marketing technology. He is the founder of the Dialog Retreat and investor in over 160 active technology companies. Auren holds a B.S.E. in Industrial Engineering and Operations Research from UC Berkeley. Twitter: @auren

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