A Simple Digital Way to Invest in Gold
The price of gold has already hit a record high more than 10 times in 2025, and was at an all-time high of $2,956 per ounce as of February 24. This comes after the price rose by 27.7% in 2024, the fifth time in the last eight years that gold has posted double-digit returns. Investors tend to flock to gold during times of uncertainty, and the election and geopolitical tensions created plenty of it and boosted demand last year. This year, Trump’s tariff threats, stubborn global inflation, and multiple wars, have continued to make gold an attractive option for central banks and everyday investors – Costco’s 1-ounce gold bars continue to sell out as quickly as they can stock them.
Why Invest in Gold?
Gold has historically been a stable, safe asset that acts as a store of value. Its average price has increased by 11% annually since 1971, and has matched that number since 2016. It is uncorrelated with the equities market, making it an excellent way to diversify investment portfolios. Due in part to its limited supply, it is also an effective hedge against inflation, with its performance the past two years a good example of that. With inflation persisting, a volatile geopolitical landscape, and considerable uncertainty surrounding the Trump administration’s policies, the demand for gold is likely to stay high in the near future. Investors looking for a long-term investment for a balanced portfolio should consider an allocation into gold.
How do you invest in gold?
Most people think of gold investing as purchasing physical quantities of bars, coins, or jewelry. There are a number of problems with this approach, the first of which is that physical gold is often sold at a premium to the spot price, and when you go to sell it, unless you own large quantities, you may have to sell at a discount. Second, buying it physically means storing it yourself and paying for storage and insurance fees. Third, physical gold is usually only available in specific quantities, which limits investors and makes it difficult to trade in smaller quantities and build positions over time.
There is also the option of investing into exchange-traded funds (ETFs) which are financial instruments tied to gold that is generally stored in a bank vault. This means investors have no direct physical ownership or control of the gold itself and are beholden to financial intermediaries. ETFs tend to have complicated structures with multiple layers of financial institutions charging fees on top of the storage and insurance.
There is now a new option - digital investment directly into physical gold. Like ETFs, the gold is stored in third party, secure vaults, however investors actually have direct ownership of the gold. Available in digital fractions, it is much simpler to buy and sell in whatever quantities you want, and can be traded 24/7. Because the structure is much simpler, digital gold allows investors easy access to gold with fewer fees and fewer intermediaries.
Who is Argo?
Argo is a Canadian digital precious metals investment platform that just launched to U.S. customers earlier this month. Its goal is to democratize access to gold and other precious metals, and use its expertise to make it easy for investors. It was founded by Eric Sprott, Peter Grosskopf, and Larisa Sprott, who have traded and custodied billions of dollars of gold and other precious metals.
In 1981, Eric founded Sprott Inc., a global precious metals investment manager which now has over $33 billion in AUM. He is also one of North America’s largest individual owners of gold, and has over four decades of experience in the precious metals industry. Peter was CEO of Sprott Inc. from 2010 to 2022, boosting the company’s AUM from $5 billion to $20 billion, and has 35 years of experience in financial services and mining. Larisa is the President of Sprott Money and has two decades of experience in financial services and wealth management.
Argo’s founders have a long history with gold and precious metals and are some of the most trusted names in the industry. They believe in the benefits of investing in gold, and created a secure, transparent platform so everyone can become an investor into gold with as little effort as possible while trusting their assets will be safe.
How does it work?
- Sign up: Create a free account at argovault.com in just a few minutes.
- Fund your account: Link your bank account or wire transfer cash.
- Buy gold: With a few clicks, you can own gold, with zero transaction fees.
- Get six months of storage for free.
- Track your investment: Argo’s user-friendly digital platform allows you to monitor your holdings 24/7.
Why invest with Argo?
With just a $5 minimum buy-in and no transaction fees, Argo makes it easy for anyone to invest in gold without any of the complications of traditional gold ownership. Its digital platform is available on mobile and desktop and makes both buying and selling easy, with real-time pricing and 24/7 trading ensuring easy access to liquidity.
Investors get access to investment-grade gold that is physically backed and securely stored at the Royal Canadian Mint, meaning that investors never have to worry about their holdings, all for an annual fee of just 0.12%. And right now, when you sign up, you get the first six months of storage for free.
Argo offers a straightforward and accessible way to invest in gold and other precious metals, at lower fees and with less friction than other options. For everyday investors, Argo is a faster, cheaper way to access this asset class.
“I've been waiting for a product like this for a long time. I dollar-cost-average my gold buys and need an inexpensive and easy way to keep it going. You guys make it effortless.” - Spencer B., actual Argo customer.
The Future of Gold Investing
Gold is one of the original alternative assets and has been a part of stabilizing and diversifying investment portfolios for generations. Argo is a new, low-fee, convenient way to invest in gold that simplifies the process, allowing investors to avoid the headaches that come with the alternatives. Join now and get six months of storage for free.
